He was speaking as the chief guest at the 9th International Digital Printing and Signage Exhibition, DPS World Pakistan, organised by FAKT Exhibitions at the Expo Centre Lahore.

The exhibition brought together around 150 companies from Pakistan and abroad, providing industry stakeholders, manufacturers, technology providers and business professionals an opportunity to showcase the latest products, machinery, solutions and innovations in digital printing and signage.

Saigol appreciated FAKT Exhibitions for organising the international exhibition and providing businesses with opportunities to explore emerging technologies and develop new commercial partnerships.

He said exhibitions of this nature play an important role in promoting business-to-business contacts, technology transfer, investment and market expansion. He stressed that Pakistan’s private sector must adopt digital transformation and modern technologies to remain competitive in regional and international markets.

The LCCI president said the digital printing and signage industry had significant growth potential in Pakistan, particularly because of rising demand from the advertising, retail, packaging, branding, corporate and industrial sectors.

He also called for stronger cooperation between the government, chambers of commerce and industry stakeholders to address challenges faced by technology-based businesses and create a more favourable environment for investment and innovation.

CEO FAKT Exhibitions Saleem Khan Tanoli briefed the LCCI president on the objectives and scope of DPS World Pakistan and highlighted the participation of around 150 companies.

Saigol visited various stalls at the exhibition, where he appreciated the innovative products and technologies being showcased. He also interacted with exhibitors and business representatives and discussed opportunities to expand trade and investment in the sector.