Often described as a potential alternative to YouTube, Bilibili has reportedly simplified registration for overseas users and removed the requirement for identity document verification on its international version.
Reports circulating on social media claim that Bilibili may offer creators around $0.70 per 1,000 views, equivalent to approximately Rs194 in Pakistan. However, Bilibili has not officially confirmed this payment rate or announced it as a guaranteed global creator payout, so the figure should not be treated as a fixed earning rate.
According to Chinese state-run media outlet Global Times, Bilibili has introduced several changes to make its international version more accessible to overseas users and creators. These include simplifying registration, removing mandatory identity verification and adding features tailored to international users.
Bilibili’s global expansion has also attracted attention on social media. A Spanish-language account on X claimed that the platform was seeking to offer creators better compensation than YouTube and create new earning opportunities for creators worldwide. The post received thousands of likes, fueling discussion about Bilibili’s international strategy.
Bilibili is not a new platform. Founded in 2009, it has become particularly popular among younger users in China. The platform is reported to have more than 350 million monthly active users, while some recent claims put the figure above 370 million.
The platform has also attracted major international creators. YouTuber and content creator MrBeast began posting on Bilibili in 2024 and is now reported to have around 8.8 million followers there, highlighting the platform’s potential to reach audiences beyond China.
However, challenging YouTube on a global scale will not be easy. YouTube has spent years building a massive ecosystem of creators, advertisers and viewers worldwide, while Bilibili’s international advertising and creator monetization systems remain comparatively limited.
For creators, experts say the key question is not simply how much Bilibili pays per 1,000 views. What matters is how many new viewers they can reach, how much advertising revenue they can generate and whether Bilibili can build a sustainable global monetization system.
Bilibili’s new Creator Hub has also signalled that it welcomes people who have supported the platform from the beginning. The move has intensified speculation over whether Bilibili could eventually become a major global alternative to YouTube.
The platform’s appeal extends beyond potential earnings. Bilibili has built strong communities around animation, gaming, AI and other niche interests, potentially giving creators in these fields access to large new audiences outside YouTube.
Bilibili also differs from YouTube in how users interact with content. One of its distinctive features is “Danmu,” or bullet comments, through which viewers’ comments appear across the screen in real time as a video plays.
These live comments and topic-based communities create an interactive viewing environment in which users can participate in discussions while watching content, rather than simply consuming videos passively.
For now, however, the reported $0.70 per 1,000 views should be viewed as an unconfirmed figure rather than an official global payment policy. Bilibili’s success as a serious YouTube alternative will ultimately depend on whether it can attract creators, viewers and advertisers at scale outside China.
