Black coffee offered more than caffeine; it also provides a wealth of health benefits.

The preparation was unique. It involved handcrafting, a modern temperature-controlled kettle, a special dripper and freshly ground beans.

The presentation was equally special. The coffee was served on a designer table imported from Japan, adding to the exclusivity of the experience.

This record reflects not only the high price but also a growing willingness among people to invest in the experience of drinking coffee, rather than in the drink alone.