For people who already enjoy scrolling through Reels on their phones, this update offers a fresh and more relaxed way to watch short videos.
Instead of holding a device, users can now sit back and enjoy Reels on their television, making casual viewing feel more social and comfortable.
The TV app is designed to feel familiar. Users can like and share Reels, switch between Instagram accounts, and explore content based on their interests.
Searching for creators and accounts is also available, giving the experience a strong resemblance to the mobile app.
One useful feature is multi-account support. According to Meta, the app can handle up to five Instagram accounts, making it suitable for households where several people want to use Instagram on the same TV.
The app uses Instagram’s recommendation algorithm, which means the content shown on TV will closely match what users usually see on their phones. In simple terms, the app learns what you enjoy and keeps serving similar content.
Currently, the Instagram for TV app is available on the Amazon App Store for users in the United States. Meta has not yet shared a clear timeline for its launch in other countries.
This move highlights Instagram’s growing focus on video and signals a future where social media is no longer limited to small screens.
