In a recent interview with the digital news and analysis platform Semafor, Mosseri explained that short form content still sits at the heart of Instagram’s strategy because it matches how people quickly scroll and consume content today.
However, he added that longer videos could become important in the future, especially to hold users’ attention and compete more strongly with rivals like TikTok.
This possible move could also unlock new ways for creators and the platform to earn money. Subscription models and paid creator content are among the options being considered.
Still, Mosseri made it clear that Instagram does not plan to copy YouTube’s long video model. Instagram users, he said, enjoy variety and constant change, and the platform wants to protect that fast moving feel.
Instagram’s ambitions are no longer limited to mobile phones. The company has recently launched an Instagram TV app for Amazon Fire TV, allowing users to watch and share Reels on larger screens. This step signals a push toward more relaxed, living-room viewing experiences.
Looking even further ahead, Mosseri spoke about the growing role of smart glasses and wearable devices.
He suggested that in the next decade, smart glasses could reduce our dependence on smartphones, reshaping how people use Instagram through hands free and mixed reality experiences.
He also raised an important question for the platform’s future, if user communication becomes more audio focused, how should a visual platform like Instagram design those experiences?
Overall, Instagram appears to be carefully planning its next chapter, one that goes beyond short clips, embraces new screens and devices, and aims to deepen user connection without losing its familiar, everyday appeal.
