TCL, a Worldwide Olympic and Paralympic Partner, has donated a solar-powered, ultra-low-power display system to Université Amadou Mahtar Mbow (UAM) in Senegal. The campus will also serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games.
The system will act as an outdoor information hub for the university. It uses a 75-inch screen from TCL CSOT, the company's display-panel arm, built on Field Sequential Color (FSC) technology. According to TCL, the display reaches 4,000 nits of brightness at about 300 watts, roughly half the power draw of comparable displays, and stays bright and clear in direct sunlight.
FSC differs from conventional screens in that it removes the color filters and produces color by rapidly switching between red, green and blue light. TCL says this improves light utilization, with transmittance of more than 15%.
The donation ceremony was attended by IOC President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal's Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung and Sunny Yang, General Manager of TCL Industries Middle East and Africa.
Professor Diagne said the display "will create new possibilities for our campus facilities and support development for both students and faculty."
Yang framed the gift as part of the company's broader role in the region. "Our growth in Africa must go hand in hand with our responsibility to the communities we are part of," she said.
Support for local artists
TCL is also backing local culture through TCLArt's partnership with Yeesal, an urban art initiative in Dakar. The project brings together 43 Senegalese artists, particularly those under 35, to paint public murals inspired by African athletes, cultural diversity and youth aspirations.
Two decades in Africa
TCL entered the African market in 2004 and now sells TVs and home appliances in nearly 50 African countries, supported by six sales subsidiaries and three regional business units. Recent steps include opening its first TCL brand experience store in Africa, in Johannesburg, and setting up its own retail and distribution channel in Kenya.
