Under the plan, the company will spend $8.5 billion by 2036, including $5 billion over the next three and a half years to provide rent relief and financial support to franchise owners.
The move comes after McDonald’s recorded its biggest monthly sales decline since 2025 last month.
The company said excessive discounting and poor service had contributed to customers moving away, while competitors such as Burger King had shown stronger improvement.
The new plan, called “Next,” aims to make McDonald’s the first choice for more customers while making its restaurants stronger and easier to operate.
According to images released by the company, restaurants will feature larger seating areas, open play areas for children and artificial intelligence technology in kitchens to help prepare orders more quickly.
McDonald’s is also adding burger bowls, chicken bowls and grilled chicken items to its menu to appeal to more than 60 million people seeking healthier and higher-protein food options.
McDonald’s USA President Sky Anderson told investors that customers want more protein and food that leaves them feeling full and satisfied without being too expensive.
The company will also launch a new training programme for its more than two million employees from October 5.
Company officials acknowledged that providing good customer service has become increasingly important alongside the use of modern technology.
Anderson said that while customers like many of McDonald’s products, the company has been falling behind when it comes to delivering consistently strong service, adding that the issue will now be addressed quickly.
